What can you do to maintain your SEO ranking after you spent all your efforts, time, and money just to reach the first rank on Google search? What happens next? Do you just relax and desire that you will forever be on top? Or do you have to continue to fight the battle and exert more efforts to stay on top?
Here are some steps you may consider in maintaining your SEO ranking.
Update Your Posts on Your Website
In the field of mass communication, timeliness and freshness of news are essential because it allows you to capture the audience’s attention immediately.
It’s the same with your situation. In maintaining your SEO ranking, you have to have quality and fresh contents to be able to catch your readers’ attention. Who would want to read a blog post from an outdated website?
Make some time to improve the looks and the overall impact of your product. Keeping your website updated will result in having more visitors or clients which can lead to more engagements with your content.
Speed Up Your Website
In the sport, marathon, contenders are required to have the agility to get to the top. They should run as fast as they can to win the first place in the game.
Let’s apply the example in maintaining your SEO ranking. Your website is the player, and it needs speed to rank first in the Google search results pages. Speeding your site doesn’t mean you have to hire a tech expert. Sometimes, you just need to change your hosting service or use content delivery networks for faster downloading.
Interlink Related Articles
In maintaining your SEO ranking, you have to be careful when doing this step. You should not connect most of your links to just one article. Leading your readers to the same page or post over and over might be one of the causes your rank may drop down.
Distribute the links in the body of your article leading to various posts or/and pages in your website. Doing such can help you maintain your keyword rank.
Approaches like this one will boost the overall impact of your website in Google’s eyes. However, you need to do internal linking in moderation. Of course, you do not want too many links on your article, and you do not want to mislead your readers.
Connect to Social Media
Big social media networks like Facebook and Twitter can be a big help in maintaining your SEO ranking since they are at the top of Google search. It’s good to link these networks to your articles and take advantage of the billions of social media users.
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iPresence Digital Marketing, Inc.
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