Your site may have very informative web content, but you’re wondering why traffic is low compared to other sites offering less info. Here are things you need to look into if you want to know how to improve your web content.
1. Give Importance to a Site’s Title and Description
The text you insert on the title tag appears in the title bar of your web browser. Titles should be descriptive because they indicate the relevance of your web content to a user’s search criteria. They should be short and precise, amounting up to 55 characters only.
A site’s meta description is the text snippet you find under the search result links. Meta descriptions provide a short info of what users can find when they click on the link to your site. You should be able to give an exact description of your website content using a maximum of 155 characters only.
The title and meta description should include your primary keyword at least once or twice for better SEO processing.
2. Make Proper Use of Keywords and Keyphrases
The use of keywords or key phrases is one of the pillars of improving your site’s SEO rankings. They should appear around 2 to 5 times, depending on the length of the content. Take caution, though, in how frequent you use them. Overcrowding your site will result in poorer ratings since users may find your content repetitive and probably useless.
3. Invest in Web Content and Observe Paragraph Formatting
Your intro headlines should help readers catch the gist of your whole web content. Make sure to hook them with your first few sentences to ensure they’ll read through the rest of it.
Keep your paragraphs short. They should contain only a few sentences with no fillers to enhance readability and to ease the absorption of information. Use bold and italics to emphasize certain points in your sentences.
Call-to-action sentences provide excellent avenues to increase engagement with your readers. Use them to invite visitors to your newsletter subscription, help sell your services, or encourage readers to contact you for further questions.
4. Provide Relevant and Eye-catching Images
Images invite instant attention to your content. They’re the face your content carries when your write-up is shared on different social media platforms, so choose featured images wisely. Also, always include a heading for your images to describe what they’re about.
5. Maximize the Potential of Internal and External Links
Linking between pages and other parts of your website improves your site’s information flow and SEO rankings. You can also use them to match your keywords to increase further your authority on the subject you’re tackling in your web content.
6. Improve Author Credibility and Online Presence
Having a face to associate a web content with is important to readers. It makes the articles more credible, further improving conversion rates. Don’t forget to a put a short description of what you do. Also, include the links to your other social media accounts.
Don’t let your site be found on page two of search results. iPresence Business Solutions will put you at the top page by improving your web content, engaging more visitors and increasing web traffic.