For one to rank high on Google, you have to understand what Google is all about and what it wants. Google specializes in Internet-related services and products. It quickly connects online users to appropriate information.
Moreover, it focuses on users needs and delivers it fast.
So, if you want to your blog post or site to rank high on the Google search engine, you have to provide content that users would find useful. Plus, a few vital factors such as improving one’s links and optimizing for keywords are also valuable to one’s Google rank.
These content writer’s guidelines may help you a lot.
High-Quality Content Matters Most
Content is everything. Good, quality content increases your site’s Google ranking, which significantly helps the business.
It does not only drive traffic, but it also increases the number of followers or readers who find the information you provide essential and valuable. So, publish unique and informative content.
Apart from the content, your meta description should also be compelling.
One of the most critical writing tips to help you improve your site is to analyze the search trends on a specific keyword relevant to your content.
Optimize Your Images
The photos you add to your content are not just for show. Images help in boosting your sites’ rank on Google, as long as it is optimized.
How does one optimize photos? It’s easy. Change the file name of your image to a keyword which is still relevant to the content. Also, include an alt text which is a brief description of the image that relates to your content.
Link Building Helps Too
Another content writer’s essential is link building. It is allowing other sites to link to yours.
Linking your content to other sites create more visibility in search results. In addition, it helps drive traffic.
Take note, however, that sites will only link back to yours if they find value in your content. This is why high-quality content matters.
Pay Attention to Your Site’s URL
Writers tend to forget the importance of editing a post’s URL. The URL matters as it serves two benefits to SEO.
One, by including keywords in the URL, your content gains an advantage over the articles of the same topic.
Two, readers are most likely to click on your link because of its relevance. The more clicks equal a better ranking on Google.
Add Your Business to Google MyBusiness
A part of this guideline is to introduce you to Google MyBusiness, which is another SEO strategy that aims to increase your site’s visibility and ranking on the search engine.
Geographically, it will help grow your business to get registered and verified on Google MyBusiness.
Moreover, it will help your site appear in geographic search results like Google Maps. This allows users reach and visit your website by filtering locations.
Need more help to rank high on Google search? Leave it to iPresence Business Solutions.
We create great content and utilize a series of proven SEO techniques that are bound to help your site achieve a high rank on the Google search engine.