Do you know what an autoresponder software is? How about its uses and inner workings? Do you know how it can increase your sales and your customers?
What is it, anyway?
In a nutshell, an autoresponder is a software that will send emails to your mailing list automatically. Some are dead simple: just sending emails to all recipients in a list; while some can be very complex: knowing if a subscriber failed to open two or three emails in a row and then sends another email asking what’s wrong.
The key here is automatic. The software releases you (or your staffers) from manually sending emails to some particular list. You will be very grateful, especially if you have tens of thousands of subscribers who don’t respond quite the same to your emails. Others may open, while another may skip one or two emails.
Can I use it to increase sales?
Definitely, yes you can. An autoresponder software can be programmed to send emails at appropriate intervals to get the subscriber to buy your product or service eventually. Many marketers send 3 to 7 “friendly and useful” emails that may contain links to paid tutorials, contents, videos, webinars, or even products, among others.
Then, say something like “Get 25% off when you purchase this tutorial within 24 hours,” or “I hope you enjoyed this… you can get more by subscribing.” Customers are more likely to buy when they know what they are getting, and when they have learned to trust the sender. This results in more sales, more customers, and probably more word-of-mouth advertising.
You can also set the autoresponder software to send follow up email after selling. Sending emails like “Thanks for buying… would you mind looking at these products, as well?” gives you more opportunities to upsell.
Which service should I use?
Identifying which service to use is the tricky part. There is no saying which of these will work well for you. Did we mention that most of the good ones cost a few dollars up to $500.00 per month? To give you an idea about different services, go over to one of our favorite autoresponder review articles from Reviews.com. They tackle four autoresponder software that have a solid performance, and they give out their autoresponder outlook to help you decide.
If you are just starting out, you can try the free option from MailChimp – free for less than 500 users, but you will not get the automation module because it is a “paid version” feature only. However, this will allow you to build a small list without spending any money.
You may also use free trials from other services, so you know what you will get before you subscribe to their paid options. But remember: take it slowly – these services are not cheap.
Great, now what?
Autoresponder software is a great tool that can help increase your sales. It also contributes to making you work more efficiently – do more things in less time. But you should also create professional email copies, which your audience should love (you can rely on iPresence Business Solutions for your copies). All you need to do now is to decide whether you are ready to use it and avail of their services.
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