In online marketing, content writing is one of the most effective tools to promote a business. Within the span of ten years, more than 90% of businesses are using web content to reach out to a bigger number of potential customers. And why wouldn’t they, when content marketing is much less costly than the traditional methods? According to DemandMetric, content marketing is three times more powerful in generating leads compared to traditional marketing. It is also 62% less costly. The question now is how to determine whether a writer is good or not. As a business owner, you surely don’t have time to do writing tasks. Below are some ways to consider when looking for a good writer.
Straight to the Point
A good writer is aware of the Web users’ attitude. These days, people don’t have much time or the interest to read lengthy articles. Most of the time, they just scan for certain information, such as facts and figures. In seo content writing, articles need to be concise and informative. Thus, there is no room for long phrases and complex sentences.
Writes on a Regular Basis
According to eMarketer, around 60% of businesses or marketers are producing at least one content weekly. This means that there needs to be regularity in posting web content articles to be effective in keeping your prospective customers. Thus, you need to work with a writer that commits writing on a weekly or even daily basis. In this way, you are maximizing the use of content writing to fully promote your business.
A writer can be very good at spelling and grammar. However, all words and sentences are not enough to convince the readers. There needs to be helpful information such as statistical data. This can be achieved when a writer knows how to look for valuable information on the Web. A writer can do research in a few minutes and end up with the right information. Writers from providers of website content writing services, such as the iPresence Business Solutions ensure that they do research all the time.
Edits and Proofreads Work
An efficient and reliable writer knows how to edit and proofread his own work. To be effective in content writing, the writer has to leave his work for ten to fifteen minutes. After that, he can proceed with the editing and proofreading.
Follows the Client
In content writing, writers are asked to write based on the topics provided by the clients. But what is more important is to also follow strictly the specific instructions. Being good in writing is not enough. A writer must also know how to follow what the client wants. As the freelance writing industry grows, more writers learn how to deliver based on the clients’ instructions.
With these simple ways, you now know how to become or how to look for a good writer. You need to remember that working with a reliable writer can greatly help you maximize content writing in promoting your business. So, look for a provider that offers the best content writing services now.