Writing content is not simply for the sake of having something posted. What truly makes it worth reading? Writing content that piques and satisfies curiosity, and gives useful information is what makes it worth reading. Here are the secrets to writing content that is interesting and will make you keep wanting more of it.
Using the Right Words
Content writing doesn’t simply mean that you have to write something for the purpose of having something to read. There are words used to lure the readers in and excite their intellectual cravings.
How do you respond when you hear the word new? When we see this word we automatically check out whatever the content behind this new item.
How about the word free? Seeing this makes us think that we will get something without paying – which is always a good thing. The same is true with the word you. It gives us the feeling that we are in charge and there are things that only we are capable of.
With the word secret, we think that we are given a special privilege. In other words, it triggers the feeling of excitement. These words are used to empower the content and satisfy the readers’ mental palate.
Effect of Words and Information Absorption
People interpret words differently depending on how they were used. Like when you say “I need you because I love you” as opposed to “I love you because I need you”. Even when the same words are used, the statements have completely different meanings. It also applies to content writing.
Think carefully when you write, because people have varying interpretations. These can cause misunderstanding or misinformation. People want information, and proper usage of words is the way to go. This is also a secret to content that triggers human curiosity.
Humanity’s Hunger for Knowledge
Humans always want information, regardless of what type of information it is. We always make an effort to look for answers to any question. Writers will take advantage of this when they are creating content. They substitute words with another and turn a statement into a question. This instills the thought that you have to search for the answers to the questions asked. For example, “bake a cake” will be changed to “how to bake a cake?” to stimulate curiosity. This gives people food for thought or things to think about.
Content Must Be Easy to Read and Understand
Keep your articles clear and concise. A content that is too long gets boring and readers lose interest immediately. Do not use words that are difficult to understand. When you give people something to ponder on, make sure that you are also giving them the information they want and need. Don’t be the type of writer that promises something which is not in the articles you create.
These are just some of the secrets in writing content that quench the intellectual thirst. The human brain skips parts of anything they read that is difficult to understand. They stop reading altogether, once they lose interest in whatever they were reading. Writing content that is intellectually stimulating and keeps readers on the hook is one of the many specialties of iPresence Business Solutions. Check our services and watch us write flawless content for your website today!
iPresence Digital Marketing, Inc.
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