Having your own blog site can be a very demanding job. You have to consider maintaining it, keeping it at par with the other blog sites and getting enough advertisements and exposure to generate more income. This is when one must consider guest blogs or guest posts.
Guest posts are originally-composed blogs that are posted on someone else’s site. It is a win-win situation: the site owner presents a new style in blogging with the help of the guest’s article while the guest blogger gets a different set of audience that he could lead to his own site.
Now, before you start writing an article and selling yourself to be a guest blogger, you have to consider a few things. Most of the sites that are open to the idea of guest posts also have criteria to think about before accepting you. So, what really are the things you should prepare for?
The Opportunity
Trim your niche down to what your site is all about. For instance, you are into music reviews. You have to search for sites that are related to the music industry. It would be easier on your part, since you do not need to go far from what you are used to write. You also have to make sure that the blog site gains the “attention” you would like to be exposed to. It is a plus factor when the blog owner is active on social media to promote his blogs. The more the site is being advertised, the more chances of your blog posts to be read.
The Investigation
Know your prospects. Before sending a message blast, you have to make sure that you have read their blogs and know their site’s activities. You should be able to identify if you have the same level of target audience. Check out the other guest bloggers and read their articles, as well. You should also have to find time to comment on some of the blogs, so that the blog owners and guest bloggers would become aware of your existence. Also, make them feel more comfortable by sharing their blogs on Facebook or Twitter.
The Proposal
Making a proposal is not just shoving the blog owner with the “how to make money by blogging” pitch. You are selling yourself, so make sure that your site is presentable, updated and well-proofread. Make sure that when you shoot the site owner an email, you would be able to send him to reading your blogs as well. This way, you will be able to impress him – giving you higher chances of being accepted as a guest blogger.
The Guest Posts
Some blog owners are very particular when it comes to guest blogging. These owners would require blogger templates to maintain their site’s standards. Make sure that you are aware of the demands of the owner. Ask questions if needed.
You also have to make sure that your writing quality is not compromised. You do not need to change your writing style. Just follow the basic requirements of the owner like highlighting words or using sub-headers.
Guest posts are a great help to blog owners. These give them ideas from other people and help them maintain their blog goal on a daily basis. Some online companies, like iPresence Business Solution, offer guest post services with a pool of competent bloggers. Remember: With great exposure comes greater income.
iPresence Digital Marketing, Inc.
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