Press release writing is a public relations strategy that aims to get the attention of the media for wider publicity, mostly used by marketers. The press and media receive hundreds of press releases on a daily basis. There are key elements for them to identify if the press releases are, indeed, worthy of the attention it is seeking for. They ask the following questions:
- Is it newsworthy?
- Is it too lengthy?
- Does it contain the product’s benefits and key features?
- Does it follow the press release format?
If all questions are positively answered, then the product or service has a higher chance of gaining publicity. But just how effective is press release writing to marketers?
Unlike before, press releases are taken out on the web. Press release writing which is perfectly done has the greater chance of being picked up by news sites – sites that have the most readers. This gives the product increased visibility and with this great exposure comes trust. Not only does the press release gain the attention of its target market but getting the media as well, which means more publicity.
Press release writing is more cost-effective compared to the regular payment for advertisements. As long as it is well-written, a press release will be able to get media attention, so instead of you contacting them, the media would try to reach you and ask for more updates about the product or service.
Branding Means Higher Sales
Because of effective writing, the product or service will be in the online market for a while, generating more income for the company. Some press releases are archived due to new ones being taken out, but it would only show that your company has been in the industry for quite some time – gaining more trust.
Keeping the Brand’s Reputation
This is not a perfect world. That is why some people would still find fault in the product or service, even with a great write-up. But since you have initially taken out a press release with positive feedback from the media, it would be easier for you to redeem yourself. People would wait and listen to your statement – helping you keep your company’s reputation intact.
The power of a press release does not stop there. A company may only think of local marketing, but with online representation, more and more people would be curious about the product or service – worldwide. Some might even consider endorsing the product or service through social media and word of mouth.
It is, indeed, difficult to write a press release, since expertise is a requirement. Many online companies offer such service, so as to avoid consuming your precious business time. One of the most competitive companies that offer quality press release writing is iPresence Business Solutions. The company does not only know the basics on how to write a press release. It is also very particular when it comes to following formats and giving impressive write-ups on the features of the product or service that are definitely newsworthy.