No matter how cliché “Content is king” sounds, it remains the universal mantra in writing good product reviews. When writing for review sites, it does not matter what product you are trying to sell, whether it is the cheapest or most expensive on the market. A good sales pitch, in the form of product review, will not only attract readers to buy but also initiate trust both the product and manufacturer. This is how you turn web traffic into actual sales using consumer reviews.
Difference Between Advertising and Reviews
The thin line that separates advertising from good product reviews is the marketing approach. In conventional advertising, you introduce the product, its features and benefits, and competitive advantage. The pitch ends with a call-to-action to purchase the product.
Reviews not only feature basic information but also provide the pros and cons of buying it. As a product review writer, you should be able to balance the negative and positive aspects of consumer products, but still able to highlight the good ones. Good product reviews offer useful and practical information and target only those that can benefit from it.
Critical Points in a Product Review
Below are a couple of important points you need to address in writing good product reviews.
- What does the product or service do?
- What is the product’s or service’s edge from other competition?
- What are the strong points of the product or service?
- What are its weaknesses?
- What is your target audience? Explain why the product or service is beneficial to them.
- Where can they buy the product or avail of the service?
It pays to be truthful in answering these questions since readers will be fact-checking information from other users. If the product has a history of negative feedback, state how the manufacturer has improved or addressed the issue.
The Value of Affiliating Links
Affiliate links are URLs that take the readers to a landing page, where a product is sold, or a new one is introduced. Whether you are the product developer or a blogger writing product reviews, you can earn commission rates using affiliate links. Be careful though not to overemphasize these links because Google ranks websites lower if there is a detected abuse of affiliate links.
All About Building a Community of Product Users
Good product reviews are about building a community of loyal and repeat customers. Turning web traffic into actual sales using consumer reviews is not about the profit. Online selling is a game of trust, and you can never earn people’s confidence by mere advertisements. In fact, successful products are promoted through word of mouth and referrals.
Writing Tips
Be concise yet detailed. If you are marketing mid-range smartphone, for example, mention the specifications that matter most – resolution, processor, memory, camera, and operating system. State why the product is the best mid-range smartphone in the market today and why it is worth every buyer’s penny. Include the target market. Is it for students, gamers, professionals, or just for everyday use?
Good product reviews reflect how a company or developer perceives its target market. A practical and truthful product review is always preferred since it presents both sides of the coin. iPresence Business Solutions has a team of experienced product review writers to provide clients with content expertise in selling their products.
iPresence Digital Marketing, Inc.
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