Creating a likeable and value-added content for your business requires a lot of thinking to come up with a creative and strategic output.
Let’s go back to the basics: Think of the many reasons your clients choose to connect with you from the very beginning. Sometimes, you just have to draw inspiration from them to be able to create a likeable and value-added content you would want to offer.
Here are some tips on how you can make a friendly and value-added content:
First, you have to connect and engage with your target audience.
Have you ever tried walking into a church and see people partying? Have you ever tried going into a department store and see volleyball players playing the tournament? Or have you ever tried being comfortable and loyal with someone you just met? No.
That is why personal connection plays a significant role in creating a likeable and value-added content. Engagement and interaction will help you gain your clients’ trust and loyalty because they would feel a sense of belonging.
Failure to interact with customers will make them feel they do not belong. Of course, you do not want them to feel out of place because, in the first place, they are the bloodline of your business.
Second, you have to be very informative and be very systematic.
I bet you have experienced reading at least one unsatisfying and disorganized article. How does it feel? At some point, it is very disappointing. You feel like you just wasted few minutes of your time reading content that doesn’t even make sense.
In connection with the example given, of course, you do not want your clients to feel unsatisfied with what you have got to offer. Give out direct-to-the-point information to avoid misleading, and try to create some patterns or sequence on how you will write. Creating patterns will help your clients to understand your content clearly. Remember, your target audience needs something from you, and you have to offer them the value-added content that would leave a way leading them back to you.
Third, you have to be on track.
The appropriateness of your content determines its effectiveness. Sometimes, timeliness has something to do with creating a likeable and value-added content.
For example, during the Christmas season, and your target audience wants some ideas for Christmas celebration. You want to be appropriate and provide them with some unique, Christmas related ideas that would leave them to worry-free for the rest of the season.
Lastly, sometimes you just have to be entertaining.
It is not mandatory to always be humorous when creating your content. But at some point, what keeps your target audience reading is laughter. Contents that made an impact on their emotional aspect are more likely to be remembered.
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