Over the years, technological innovations have greatly contributed to the emergence of new and more sophisticated sales ads tools. Before, business owners only rely to traditional strategies such as distribution of flyers, posting of ad posters, and airing of radio advertisements. Today, however, the accessibility of the Internet has somehow leveled the playing field for big and small businesses. But the question is, do we need to discard the old ways and rely on online platforms? Or, would it be better to use a combination of the old and new strategies?
Traditional Methods Are Still Indispensable
Though the Internet has become part of the daily life of millions of people, this doesn’t mean that they spend their whole time in front of the computer. They, and many others, are still going to public places, office buildings and malls. Meaning, people are everywhere. Thus, the use of traditional sales ads materials such as flyers and brochures are still indispensable. These are best for local sales ads if you target the consumers in your community. These have advantages the other methods don’t have. For example, people can keep it and go back to it when they feel they need to purchase or know about the item on the ad. Brochures are still widely-used, particularly in the real estate industry.
Online Platforms Are Powerful
According to Internet Live Stats, only one percent of the world population has access to the Internet in 1995. But today, around 40% or more than three billion people are using it. This is a huge opportunity for any business, because this means a wider market reach by just using the Web. In recent years, thousands of companies have used blogs and websites to effectively and efficiently promote their products and services. They use it to publish weekly sales ads and other methods that can consistently remind the consumers of their brand.
Advertise Through Web Contents
The web contents, such as product reviews, are a more specific and trusted strategy of promoting businesses. Basically, these are sales ads in text form. For product descriptions and reviews, it is better to let a content writing service provider handle it. One example is iPresence Business Solutions which also writes SEO articles and other types of web content.
Know Your Business Advertising Needs
You don’t have to adopt every sales ads strategy. You can only maximize the use of ads if you can use them effectively and efficiently. You can achieve this if you know the financial capacity and the advertising needs of your business. For example, if you are a small-size business and operates locally, then you may heavily rely on traditional advertising strategy. This is particularly true, if your ideal customers are the people in your community. You can just use posters as your regular weekly ad.
Combination of Old and New
Depending on the size of your business, you combine old and new advertising strategies. Your target customer is also a factor to consider when choosing which strategies to adopt. The key here is to rely on the most effective yet less costly.
Apparently, there are many sales ads strategies to choose form. However, success in promoting your business does not necessarily mean the use of all the ads strategies. What you need is a good plan for short term and long term goals. Then, know your business’ strengths and weaknesses through regular assessments.