Everything happens so fast that people barely scan through things. Using bullet points is crucial, especially when you want to get and keep attention toward your content. It is useful in highlighting benefits, which also helps engage the reader and persuade them.
Numbers vs. Bullets
You may be thinking, “I want to use numbers but I will use bullet points instead.” Remember: numbers are used for step-by-step procedures that cannot be interchanged. An example is when you are giving instructions on how to install programs and provide specific instructions on how it’s done. It implies that the step by step procedure is important.
- Download file from (specific website).
- Click “Open”. Then, click “Next”.
- Click “Finish”.
In using bullet points, it does not necessarily mean that you have to follow a step-by-step procedure. Instead, all the things listed on the bullet points are considered important. It implies that all things must be read since they are vital. For example, when listing down items to bring when you go out camping with your friends or family, these are things you should bring with you. All these things are significant at the same level as each other.
- Food
- Tent, poles, stakes
- Clothing and footwear
Hooking Readers Using Bullet Points
The core of bullet points is being concise and sticking to the promise of honest information. You must show that you know how to use bullet points in providing legitimate information, in a brief and clear manner. The content of the bullet points needs to be catchy. It should pique the reader’s interest – making them obliged to read on.
Immediately accentuate the most important parts of your article and stay on track. Make it as simple as you can and steer clear of the complicated gist. Using bullet points should be balanced, so do not exaggerate.
Where and When to Use Bullet Points
Bullet points are used to summarize very long pages. Articles which have very long content tend to be boring and uninteresting. To avoid this, highlighting benefits and features should be done and sum up everything at the end. Just a reminder: It should still look like an article and not a to-do list.
You use bullet points when highlighting benefits and want to be heard loud and clear. They make your article look organized, so people can see there’s a list. They present the benefits in a clear and organized manner that’s hard to miss. When you want the readers to get your point immediately, you put it on a bullet point for them to see.
Have a Consistent and Concise Style
Bullet points are easier to understand when they follow a pattern. You can start your list with certain words. Also, people remember things on the bullet points, first, especially when highlighting benefits. So, it’s a smart move to put most of the important details on the bullet points.
All things considered, using bullet points on an article gives the readers time to inspect it comfortably without being overwhelmed. Just highlighting benefits is enough to emphasize your point. iPresence Business Solutions understands exactly how to use bullet points to accentuate, what the reader’s needs are and what they are craving for. We know how to write articles that readers are compelled to read.
iPresence Digital Marketing, Inc.
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That’s really good research you have done. Thanks for the great information. Keep sharing!