The press release is one way of driving potential customers to your blogs or websites. It is like writing a normal web content article. However, it particularly focuses on news or updates the company wants to announce to the public. It could be about a new service offering or a promo for an old product. However, not everyone who knows how to write a press release can easily win readers’ attention. Today, press releases are not just necessary for effective public relation strategy. It has also become another method to rev up online marketing. So, press releases today have to be written to address not just the media, but the general public as well.
There are writers that enumerate six components of a press release, while there are those that list down nine components. These components make up the normal press release format. To make it easier, let us divide the parts into three major categories. The first one is the headline, which highly affects the interest of the readers. So, it should be as good as if no one will resist reading it. It should be very interesting and should spark curiosity from them.
The second major part is the body, which includes the lead paragraph. The lead paragraph includes the dateline and is basically the answer to questions what, when, where, who and why. But another question that needs answer is how to write a press release in a concise format. It should be straight to the point. Avoid flowery words, as readers might get uninterested when reading too long sentences. It is like a summary of what the readers can expect from the whole article.
The third major part is the contact information, which should include the name of the company. It should also include telephone or mobile number, reference person, blog or website, and email address. The common press release template would place the contact information above the headline.
When Written for the Media
If you know how to write a press release, you should know that it is difficult to win media attention. Again, the headline is a major influencing factor, whether they will have interest or not on your news. So, another tip to make your headline irresistible is to create an angle that rides on the current most talked about topics or news.
When Written for the Public
With the stiff market stiff competition today, it is not enough that you know how to write a press release. One of the challenges that many writers were able to overcome is to write press releases for the general public. There are just some slight differences in format. It is like the usual web content article. However, it is written in a manner that engages the readers more. The iPresence Business Solutions, through its content writing services, can show you a well-written press release example.
With these information and tips, it should not be difficult, by now, for you to answer the question how to write a press release. However, theory is just a theory. You will become good in writing anything if you practice it on a regular basis.