We always wonder if we will be able to use those mathematical formulas introduced to us in our life through writing an attention-grabbing company newsletter. Newsletters provide updates and serve as links between the company and their customers. In considering it as a link, newsletters should be interesting. The primary goal of a company newsletter is to market and inform. So, how can you make sure that your list will read it? We follow the winning formula of A+B+C+D+E=WINNER. This will give us an idea on how to make an interesting newsletter.
In the Customers’ Shoes
In writing an attention-grabbing company newsletter, consider this as the letter A: Think like a customer. It’s all about cause-and-effect. When you know what the reader wants, you will know what to write. You can please yourself and your readers, as well. Same as in a company’s newsletter, the big question will always be, “What do our customers want to read about?” You should put yourself in the shoes of the customers to know what interests them.
Add Your Personal Touch
This is the letter B in writing an attention-grabbing company newsletter. Newsletters are different from research works, news articles, or essays. Remember, this aims to market, gain subscribers, and convert those free subscribers into paying customers. Newsletters should be entertaining and informative. They should catch the customers’ attention to make them want to buy what you are selling. Add some humor to avoid making your readers feel bored. You have to make sure that you cut out that marketing jargon so that your readers can follow with ease.
Let It Be Worth It
This is the letter C in the formula, and it is the most crucial variable in writing an attention-grabbing company newsletter. You should refrain from using words that are sales-related because this will develop a sense of redundancy for your readers. Keep your subject line’s maximum character count to 60. Keep it short and personalized but straight to the point. If there’s one thing readers hate, it’s a subject title that’s very misleading.
Easy and Quick Navigation
Navigation is an important tool to grab the readers’ interests. This is the letter D in writing an attention-grabbing company newsletter. Usually, it’s the digital immigrants who show interest in reading newsletters. It’s better to keep your company newsletter minimal because not all would want to read something that’s very messy with a lot to click on. Keeping it simple and friendly to the eyes not only please your readers but also gain more customers.
Give an Assignment
This is the last variable of the winning formula when writing an attention-grabbing company newsletter. When the customers reach the end of your newsletter, give them an assignment and let them share it. If your newsletter is in the form of a video, e-mail, picture, let them share it. If it’s in the form of a class-type, then share links to your class for them to join. Make use of the power of the internet and the charm of social media to gain readers and customers.
By following the simple linear formula when writing a better company newsletter or when improving newsletters, you’re sure enough to increase your company’s sales. But, like any writer, it’s always the beginning and the proper strategy that take up too much time and effort. What do you do when this happens? Go to Google! You can find a lot of ideas that would inspire your creativity to write.
What happens when you can’t think of a better idea? Hire us! We have been in the content writing business since 2001. Our online content writers can save you the time. Here at iPresence Business Solutions, we have creative and experienced content writers that can help you.