More people today are turning to the Web and social media communities for the latest news and viral posts. While trending Google news does not necessarily diminish the importance of traditional media – print, radio, and TV – it has redefined writers’ approach to current events. Online news publications generate at least three million readers on a monthly basis, enough to create a six-figure income. But how do you build a solid reader base amidst growing competition?
Engage in Social Media Forum
Bring the news to the forefront of social media communities. According to studies, trending Google news is most likely clicked when shared in Twitter. Facebook, on the other hand, is successful in making video posts viral. Since Twitter only allows you to tweet 140 characters, make it engaging and thought-provoking. Link your articles to known personalities in the field, and have them respond to your ideas. Likes and subscriptions to Google news alerts automatically expand your fan base.
Publish Trending News in Real Time
A breaking news gradually loses its appeal when it is published hours passed the event. If it is impossible to write a complete background on the story, publish snippets of information and convert it into a developing Google news story. With this, you are harboring readers who are after quick information and encouraging them to go back for more. Unfortunately, breaking news is almost always transferred to Google news archive after the public’s interest to the topic dissipates.
Choose a Unique Angle to the Story
Human interest stories never fail to attract readers. Tackling a unique news angle reduces competition from other news sites. Entertainment, technology, and lifestyle get the most clicks than the World or Business niches. An exception to the rule applies when there is an upcoming big event such as national elections, death of a well-known personality, or dramatic change in the stock market possibly causing a major financial shift.
Appeal to Audience’s Visual Sense
Nobody wants to read mundane Google news on a daily basis in spite of the need to keep oneself abreast with current events. Keep news straightforward and engaging. Refrain from writing verbosely. Insert quotable quotes from sources that will provoke thoughts and emotions from the readers. Take your audience into the scene, but do not overdo adjectives.
Target High-Ranking, Less Competitive Keywords
Applying SEO rules in news articles can be a daunting task. More often, it can affect grammar and sentence construction. Nevertheless, it is an effective way to improve page rankings following Google’s algorithm. Established online publications, such as CNN, BBC, and Reuters have created dedicated Google news apps that cascade news of the day and events from previous days. Doing so enables the company to establish itself as authorities in the field and increases the number of subscribers.
Despite its popularity, some online Google news sites fail to market their content successfully. Content and SEO integration are strategies to build a sustainable source of income online. It is just a matter of targeting a specific group of audience. iPresence Business Solutions has writers with years of experience in both print and online news writing.
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