Guest posting became one of the most popular ways of gaining audiences after blog posting stood up and made itself the “new journal”. People use blogs to share their opinion on matters that are serious in nature or are very light—and having it checked out by various audiences makes it known to others well.
Why Blogging Became Popular
According to the New York Mag, the first blog ever made was at January 1994 by a student named Justin Hall. Since then, webmasters and programmers continued to develop ways to even make blogs be known to passionate writers, who make money blogging or just because they want their voices to be heard through writing. This way of sharing ideas made it even more popular—it pays.
Since writing in diaries and journals have become less popular and typing became one of the necessities as time progressed, blogging became known to writers. According to lakestar McCann Digital Marketing, people are known to have that craving for fame, and they saw blogging as one way of achieving that. In addition to that, they liked the feeling of having their chosen words to influence and create an impact to people.
Hobby Plus Income
Up until today, blogging remains popular. Food and travel blogs are common to many—it shows how people are naturally passionate with eating and going to great places. Some writers are blogging for money and take advantage of the hobby, at the same time sharing their ideas and thoughts to other people who share their interests.
Relationship of Blogging and Guest Posting
With this type of platform, people sharing a blogger’s interest can post comments agreeing or opposing their opinion—hence, guest posting. It can be in a form of a comment, or guest blogging contrary to the one already posted for a certain blog.
Guest posting makes either one of the two blogs reach more audiences, because bulking up opinion can spark other people’s interest. Like when consumers hear a new product in the market as “good”, they tend to get curious—“what are they talking about? Should I try them out?” It somehow creates the buzz, thus, giving blogs a new way of advertising. They don’t even have to directly advertise, they just have to create an interesting blog post and people would normally notice it.