Several factors, such as product reviews, hugely influence the buying behavior of consumers. Over the years, it has become an effective marketing strategy that helped thousands of businesses to significantly increase their sales. However, a lot of businesses today still seem to undermine the capabilities of a simple product review. Everyone should always put in mind that competition in the market is only getting stiffer over time. Thus, it is necessary that business owners think of every possible way that can help them market their products or services at no or low cost. Below are the benefits and ways to get good reviews from consumers.
Builds Brand’s Credibility
Television, radio and newspapers ads are powerful marketing tools that can definitely rev up the promotion of consumer products and services. However, only financially capable companies are able to avail these. Well, small companies don’t have to feel frustrated, as they can optimize reviews from consumers to widen their market reach. One major importance of reviews is the positive effect on a brand’s credibility. The more credible the brand is, the more trust it will get from consumers. In 2011, iPerceptions revealed that 63% of consumers will, more or less, purchase, if the site visited has product reviews.
Significantly Increases Sales
Today, it is not enough that manufacturers publish web content articles and press releases about their products. Consumers actually do not rely on them now. Many are now browsing product review sites to look for testimonials about the product they are interested to buy. According to Reevo, there can be a 4.6% conversion rates increase for every 50 reviews.
Improves Search Engine Ranking
Search engines highly consider fresh and unique content. Though companies can avail content writing services to increase their chances of ranking high in search engines, this is not enough. Getting a review from consumers is another way to improve the rankings. Plus, it is free, so you better convince consumers to give you good reviews.
How to Get Good Product and Service Reviews
The easiest way to get good product reviews is to offer great services. When you make the consumers feel they are important, there is a high chance that they will purchase from you and give your company good reviews. Another way is to offer freebies. Lastly, send them easy-to-understand-and-fill-out survey forms.
Aside from the consumers, you can also increase your company’s good reviews using the content writing services of web content providers. Companies such as iPresence Business Solutions have writers who can do the product reviews. In this way, you can increase your reviews based on your targets.
With these three undeniable benefits of product reviews, you can surely remain competitive in the market. However, you always have to remember that good reviews will come to you if your company is good. Lastly, you also have to keep friendly communication with the consumers and always offer them nothing but the best.