How long have you been publishing news articles on your website? Are you getting any traffic or has your page always appeared stagnant? How much have you spent trying to optimize your online news site? Writing news stories and posting them online can be very frustrating, especially if you are not getting any positive result or if you are not getting any result at all and you have already been doing such for years.
Timeliness is everything, when it comes to providing news stories on your online page, and if you wish to step up your game, here are three reasons why you should prioritize timeliness in this kind of task.
Your readers are waiting.
First of all, being timely means does not only mean publishing your news articles on time. It also means being consistent in publishing them on your page. It is important that you publish articles regularly because your readers are waiting. This is especially true once you have gained a big number of readers or once you have driven huge traffic to your website. You wouldn’t want to lose your readers’ loyalty just because you missed to post a news story for one night. If they see that you missed to post on a day when they’re anticipating it without notifying them about it, they will certainly think twice about coming back to your page the next day.
It makes news stories relevant.
It is not enough that you just publish interesting news articles on your page. Yes, this can attract the attention of your readers. However, making them interesting, but publishing those at the wrong time will not make things better. That is why it is always a good idea to publish recent news articles. Outdated articles will no longer be of the interest of your readers, and if you are really serious about publishing news articles, unless they are follow-up stories, they should be less than 24 hours old.
Are your readers ready for it?
Finally, considering timing when publishing news articles is a must, because it is not all the time that your readers are ready to hear certain stories. For example, you were writing a series of business news articles. It wouldn’t be a great idea to publish them all at once. You should make sure that your readers have already taken in the first part of your series before you jump into the second one and that they have really understood the second one before you proceed to the third part. Otherwise, you will only end up having readers who are having a difficult time catching up. Once they feel this, they would also feel too lazy to read the news stories that you’re yet to publish.
Indeed, timing is everything when it comes to publishing news articles. However, you must make sure that your articles are not only timely and published regularly. You should also make sure that they are of high quality. If you are in need of a team who can help you write outstanding news stories for your page, check out the content writing services of iPresence Business Solutions today.
iPresence Digital Marketing, Inc.
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