If you’ve been following the YouTube channel of GoogleWebmasterHelp, you must have watched or heard Matt Cutt’s answer to this question: Is it good to Google’s eyes if I’ll copy some sentences or paragraphs from somebody else’s article and put a “Source: ___” at the bottom?
Yesterday, December 4, 2013, Matt Cutts clarified that it does not make any added value if you will just put some excerpts on your article. According to Matt, Yahoo calls that practice as “content stitching”. If Yahoo treats content stitching as a spamming technique, so does Google.
Wow! It’s amazing to know that iPresence Business Solutions had seen this coming several years ago. To those who have been using our content writing services, have you ever read any direct quotations on the articles, blog posts, product reviews, product descriptions and web contents delivered to your inbox? Maybe now you understand why we shake our head when you tell us to use direct quotations or excerpts in your articles.
We know that some clients have fallen in love with some beautifully-worded thoughts of other authors. However, who would want to intentionally allow Google to flag his website for plagiarism or spam? Our solution is to “synthesize” that specific paragraph you’ve deeply fallen in love with. In other words, we will re-write it in our own words without changing the core meaning of that paragraph. If you’ve seen Wikipedia articles, that’s what they do too – they synthesize content and put that “Source(s): ____” at the bottom of the article.
To bring this article to a conclusion, if Matt tells us to avoid content stitching, we really need to avoid it. Take it from the head of Google’s search spam. So, the next time you place an order for some articles and you would want us to quote and un-quote lots of texts from somebody else’s website, we’ll just point you to this article to make our conversation sweet and simple.
Here’s the video: