Everybody is online everywhere. People use various social media platforms to create blogs and content marketing. The Internet is the most powerful tool that a businessman has. Blogging about your products or services is a good marketing investment. Investing in it is entirely free. You get to send your message across your target audience online and get constructive feedbacks from them to improve your business. Blogs do not just end with its readership. Your online audiences may also share the informative blogs that you create.
How about if your target audience is not online? Like the older generation who are composed of an audience above fifty years old. They may be more interested in gardening tools and materials which require them to see the actual pieces.
According to business management influencer, Peter Drucker, marketing should be used as a tool to sell a product by presenting it to its target market without changing its qualities and sell them as they are.
Below are the reasons why you should start blogging even if your target audience isn’t online.
Baby Boomers Are Internet Users (and Other Classifications of People)
In an article by Jennifer Schiff entitled, “9 Digital Strategies to Woo Baby Boomers”, she made mention that 79% of Baby Boomers aged 50 and above are actively using the internet. Bear in mind that this group of people will read your content marketing.
Not all Baby Boomers may be as techie as the younger generation. You may reach your target audience by carefully studying the body of your content marketing.
Your marketing strategy should be according to the product and services you are offering. You should be able to identify clearly the industry and the nature of the business you are in. By knowing all these, you will then have a specific target market.
Content marketing will always be dependent on its audience.
Internet Users Have Various Lifestyles
The lifestyle of every user will tell you how and where they spend most of their time searching online.
Some people love online shopping while there are those who are into buying e-books. Homebodies enjoy learning new dishes by watching online cooking lessons. We also have available English teachers online.
There are so many activities done over the internet.
Know the websites they visit. Identify the products that they like using. Get into the psychology of every internet user. These people are just waiting for someone to tap them.
Both the young and ageing audience of the various online platforms are interested in something.
Focusing on the different lifestyles of people instead will lead to researching on the buying habits of your customers and the kind of services your target audience would like to have.
Customer Personas and Customer Surveys Build a Guide
Knowing your target audience is important but developing customer personas, on the other hand, will make a bigger impact in your business.
Creating customer personas will help you build the guide you will need to keep track of your target audience.
This template will make you learn about your current customers and the yet potential ones.
More than creating a content marketing plan, this will enable you to come up with custom messages and other products and the services that will suit the needs of your target audience. Your content marketing plan will typically be based on their consumer behavior and buying habits.
The cognitive dissonance theory will guide you in creating your template. Help your readers resolve their divided attention to the many products sold in the market. Help your target audience by writing a content marketing providing them with simpler information about your products and services – something that they will easily understand.
These customer personas are a guide for you to know what makes your target market’s minds tick.
Customer surveys are a very helpful tool that helps you learn about the unique and universal identities of your target audience. Know your customers. Know their needs. Know the reason why they choose your products and services over others. Know what more would they want from the products and services that you are currently offering them. Get feedbacks, all the time.
Blogging Makes You a Social Animal
The Internet is a huge universe of individual beings and ideas. Blogging is more than just getting the web traffic you need for your site from various search engines. Some blogs are popular while others are not. But then you should be asking yourself why you should blog without the aim of being popular?
Blog to be visible online. Blog to be known and to stand out from the rest of the other marketers who are in the same business as yours. Blog as if you are the only person from whom people could get the information about the best products and services online.
Use content marketing to attract your target audience. Giving your audience updated information about your products would make them want to come back for more. You get all the followers you want while effectively selling and marketing your products and services.
Create a noise and experience the best social media exposure. Be visible on all social media platforms, most especially the top ones, like Facebook, Twitter, Instagram, Pinterest, LinkedIn and WordPress.
Doing this will make you want to interact with your audience subconsciously. It will also get you to tap even the rarest of your target market, or with just a passer-by on your site.
Paid Ads Boost Content Marketing Visibility
Now that you have learned about creating personas and customer surveys, you may now be able to create more accurate advertising campaigns fit for your target audience. These may be used on the top social media platforms like Facebook Ads and the Google AdWords.
Blogging is the most convenient and cost-efficient way of marketing your products and services. The bottom line here is that you should not be afraid to experiment.
Creating the best content marketing for your products and services may be time-consuming as you may focus more on managing your business. Let the marketing experts of iPresence Business Solutions handle your write-ups and be able to reach your target audience through content marketing in no time.
iPresence Digital Marketing, Inc.
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