To help customers find the correct item they are looking for, a product review is made on most, if not all, of today’s shopping sites. In the modern technological age, many people prefer to buy online through commercialized shopping sites. With many brand names of the same item coming out, how can someone choose the best or most compatible product for him/her?
A product review, in simplest terms, is an evaluation made by a customer who has previously experienced using the product. These reviews help the interested buyers to heighten their interest of buying the product rather than look for another one.
Some of websites that use a product review to gain more customers are Amazon, ClickBank, eBay, etc.
An Amazon product review is made by members of the said site to help fellow members, or other interested buyers, to reach the decision to buy the item for sale. Amazon not only asks you to place a comment about the product, but also rate it from 1-5 – one being the lowest and five being the highest.
Like Amazon, ClickBank is another commercial site which offers different sets of products to its customers. A ClickBank product review, on the other hand, unlike Amazon, only lets you write your evaluation of the products you know, or have used. Although it’s not really a great deal of difference, this certain information separates the two sites in that category.
Now you might be asking information on how to write a product review.
First and foremost, to be able to make a review on the product, you must buy or use the product you plan to comment on. Without using the product, how can one write a believable product review?
Secondly, you must find a place where you can write your review. You may write it on your blog, a personal website, your Facebook or any other social media account. If you bought it from somewhere in the internet, you may write it on the commercial site itself. Once you have found a place where you can have it written, proceed to the next step.
As for the third step, which is writing, you must not only write the positive aspects of the product, but also the negative things about it. For example: Although my trusty vacuum cleaner was able to pick up the scattered dirt and ashes on the floor, its capacity is not enough to contain the amount of dirt on my bedroom, needing to dispose of its bin every now and then.
In writing your discussion, make sure to use your own voice, or just write as comfortably as you can. You don’t have to use formal language to convince your readers to use the product.
Once you have finished writing, publishing it would be the final step.
Some, if not a lot, people still make reviews just to engage in scams and take advantage of others. So, we must always be on our guard and not believe everything we see. Also, we must never forget that supermarkets and other shops are still around offering products that you may actually see and use before buying. Despite this, if you are one of those people who don’t bother to go out anymore, a product review would be essential and a great factor to one’s daily life.