Doctors and other professionals in the medical field would want their outstanding services to be known to the public. In this internet era, it is best to invest in an audience online. You may come up with your medical content write-up.
Medical doctors should build relationships with their readers as they would when building a rapport with their patients. Building trust in both situations is important. Maintaining old patients is important as well as getting new patients.
Privacy laws are both for the protection of the patient and the health care system. A medical content write-up is made for the benefit of the medical practitioners so that they could sell their expertise to attract new clients by using testimonials of their regular patients. Such writeups are also useful for the old and new customers so that they are informed and updated about a directory of medical experts.
Write medical content marketing carefully. Consider the privacy of patients at all times, when using testimonials of their personal experiences. Below are some tips when writing your medical content write-up.
Getting Authorization of Your Patients
According to the Department of Health and Human Services (HHS), a Privacy Rule was published in the year 2000 and was modified two years after. Also, a Security Rule published in 2003 has set the compliance standards in the protection the patients’ confidentiality.
The legal use of patient testimonials for your medical content write-up is relevant. Again, trust is something you build with your patients. Because of this, you have to obtain a legal consent or permission that you may use his or her testimonial for your medical content write-up and promote your medical expertise. Not being able to get such authorization would lead to violating some privacy laws of your patients.
You should know if it is all right for your patient to disclose a personal testimony to support in the promotion of your medical content write-up. If the person agrees with this, you may let him or her sign a prepared legal document. This should permit you to use the patient testimonial to make your medical content write-up more credible. Your patient should be able to understand clearly that the confidential information he or she has provided are only for content marketing use.
Ensuring Factual Testimonies of Your Patients
Once your medical content write-up makes it to the public pages on the internet, people will either read or criticize it. Writing is a very powerful tool to influence people. Deceptive information or speech is an act of violation according to the Section 5 FTC Act. The FTC or the Federal Trade Commission protects consumers through the laws that encourage factual advertising.
Your patients should be able to share their stories about your medical services and treatments genuinely. You should not alter the information provided to you by your patients. You may only proofread punctuation or grammatical errors in the content. Changing the contents of their testimonials is nothing less than merely creating the story for yourself and solely for your benefit.
Excluding Real Names of Your Patients
Only use your patients’ real names if you have a legal authorization from them. Drop their name from the content of the write-up if they would not like their names to be used for marketing purposes.
If it is necessary to include names in your medical content write-up, you may want to use fake names rather than use the actual name of your patient. This is just fine because you may still be able to use their testimonials while keeping the privacy of your patients.
Privacy laws and rules should be observed at all times when doing your medical content write-up. Being a reliable doctor, you should know and understand how trust affects your business and credibility as a professional in the medical field. It will help you keep your regular clients and gain new ones. Once you have complied with the standards in getting the testimonies from your patients, you bring with you a powerful marketing strategy recognized worldwide.
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