A product description writer is one that makes a good writing about a certain product to make it salable. Thus, an effective writing skill in freelancing is never enough to become successful in this career. It takes a lot more than simply watching out for grammar and spelling. It is more than knowing SEO and other programming innovations. It is more than simply describing a product – you need to sell it! How? Below are the secrets to become an effective product description writer.
Study the Product Specifications
It is given that it should be informative where you should know the features and benefits of the product, but the product description writer should focus more on the benefits and advantages. You do not have to elaborate or give a long list of the benefits. Match the advantages into its corresponding solution. Make it sound that the product you are endorsing is the only solution to their difficulties and they will not be able to see such solution anywhere else.
Emphasize the Practicality
As mentioned, you need to mention the benefits. However, the customer would definitely focus on the practicality of using the product as compared to other products in the market. The description should make sense to your ordinary target market will understand why it is beneficial to them. You can do this by emphasizing the rationality of buying the product.
Focus on Your Customers
As a product description writer, you should know your target market and focus on that. Profiling your customers is important so you get to feel of talking to them by means of compelling words. You should know the status, age, and background of your audience so you can easily talk to them. Avoid talking to general customers, they are not your priorities. Focus on the sure sales by getting into the shoes of those people who will read the product description.
Some say that you have to seduce your customers and some say that you have to tickle your audience’s imagination. These are, indeed, true and it would sound better if you make use of the custom writing and add some powerful tone in your writing style. Thus, you should not simply sound persuasive, you should sound aggressive.
If you have some clinical tests and testimonials from happy customers, it is good to quote them. If the statements were coming from a reputable personality, your product description would definitely sound strong and truthful. Thus, it is important to do a thorough research about the product as well as its customers. Quoting happy customers gives additional credibility to the product without the need of endorsement by known personalities. Just get support from a trustworthy user and you will never go wrong.
Being a product description writer is a tough job. Your client will depend on you when it comes to the products’ salability. Your words are very powerful to either make or break the product. Remember that your description is a marketing tool that will dictate its standing in the market. iPresence Business Solutions offers content writing services including product descriptions. Do not settle for substandard product description writing quality. Get it from the expert writers.