Remember that iPhone6 bend test issue? Yes, the #BendGate was a worldwide trending topic for quite some time. It actually turned out to be a problem, and not one of the key features of the phone. Even so, iPhone6 is still on top of sales in comparison to its competitor, Samsung Galaxy S6. How did that happen? The answer: popularity and good tech review writing.
Mashable Tech and CNET Reviews are just two of the popular tech review sites that have a huge chunk of following when it comes to scrutinizing tech products. How do they write tech reviews? Why do people believe what they say about a product? Here is a list of things a tech review must contain:
Product Knowledge
It is not just creating an illusion that you know it; it is more of really knowing what you are writing about. Research and get all the necessary information needed for you to tell the readers. It is best if you can use the product for you to have a feel of it firsthand. If you cannot, make sure that you look at the product’s website and get the specs when doing tech review writing. Read existing reviews about the product and weigh the facts that you have gathered. You can check out YouTube for video reviews to see the product as it is being “analyzed.
Significance of the Product
The customers want to know if the product is actually worth the review in the first place. Does its attempt to stand out successful? Do people talk about it in social media? Does the product matter?
Audience-friendly Language
Knowing who will read your tech review writing output gives you the idea that the community uses a specific “tech language.” With proper research, you know how to deliver the facts that you want to state. You do not really need to be too technical about it, though. Just use simple but confident words splashed with some words that are all too familiar to the community you are writing for.
No Advertisements
Your aim is to review a product, not give it a free PR. Leave it to the advertising people. Using colorful adjectives turns off a reader as it sounds like telemarketing. The audience wants to know the product’s capabilities for them to consider patronizing it, not because you are pushing them to do so.
Your tech review writing skill is challenged when you have to compare two products. Make sure that you present equal opportunity for both. Provide the readers with the products’ strengths and room for improvement. If you are just reviewing one, feature the product’s uniqueness for the audience to know why it could stand out. Avoid bias, though. Be honest by also giving its weaknesses.
A good tech product review is honest, straight to the point and fair. iPresence Business Solutions offers edgy reviews, as it houses only the best online writers. The company is very particular with tech review writing and continuously improves their craft with updates from the online market world.
iPresence Digital Marketing, Inc.
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