Websites are not simply made for you to entertain yourself, seeing people favor what you have been writing for the web. In reality, they are created for you to earn money. When you say earning money, it means you need to get the best out of your websites. This is when the word ‘traffic’ enters the scene. In the first place, your website won’t be gaining exposure until it gets traffic. Traffic is equivalent to the visitors who view your pages and click through your links. They could become your clients (if business is concerned) as well.
Gaining Traffic for Profit
One good way of gaining traffic is by writing articles. You could learn how to become a writer or you could hire writers to do the task on your behalf. There are lots of companies who offer copywriting services, ghostwriting services and SEO content writing services for your site’s benefit.
However, before you even settle for either of the options, you also have to learn very important things in terms of adding content to your blog or website. The more you are aware of the concept, the safer your website from being warned for plagiarism, which is a major offense committed by most websites today. Remember, when this strikes, everything will be complicated from then on, making it more difficult for you to attain your goal. Remember, traffic is equal to profit.
Understanding Duplicate Content
You may encounter sites that have the same content. Successful they may be in gaining visitors, you should never commit such same mistake. When you say duplicate content, it means that your particular post is completely identical to what has been posted on the other site. Duplicate content is considered identical if they didn’t pass 100 percent uniqueness by any plagiarism checker, which has become a major rule in most writers. This is the reason why most webmasters (who are in a budget) require their writers to spin their articles not just once at times.
Keeping Quality Content as Key to Success
Duplicate content is an issue you need to discuss with your article writer. Although there are experienced online writers and website owners who believe that having duplicate content is not associated with a penalty, they still recommend improving the copied content by at least spinning it. You have to understand that when your content is found 70 percent identical to the post of the other website, both of your written works will be considered completely similar.
If ever you hired a copywriter, understand that he or she would find it possible to spin the article you wish to copy. Indeed, it is accepted, but still, duplicate content would not be appropriate for consideration as quality content.
The HTML Trick to Show Same Content
Posting the same content in various platforms is possible. In reality, there are sites that still show same content and still being indexed by Google. Why? This is due to the fact that Google reads pages via HTML. The trick here is to change your HTML coding scheme whenever you post similar contents.
Duplicate Content as Source of Traffic
In contrary to your purpose of duplicating content, you could benefit from the fact that what your web content writer has written would be duplicated. How? There is the possibility for your original content to be indexed first. When this happens, an influx of traffic would be delivered to your site. Other than that, take note of the fact that your content will likely be pointed to other pages where the same content may be found. On the other hand, if you wish to post your published content on forums and blog comment boxes, this would not be considered penal since backlinks would still be linking to your original page.
Reminding The Downfall of Duplicate Content
There are big issues associated with duplicate content you need to be reminded of. Primarily, with you posting duplicate content, it is likely that your website may not be indexed due to the difficulty encountered by search engines in indexing your pages. Furthermore, since duplicate content tends to direct to its major resource, you could expect the search engines to also find it complicated to determine which among the two will be ranked higher.
How to Optimize Your Content
Content writing services are made available today. Even though you could benefit from their writing services, this does not mean that you could settle for what they can do without meeting your standards. Yes, you need to create your standards in dealing with either freelance content writers or ghostwriters for hire.
One major recommendation provided in a forum indicated that you should be wise enough to alter at least 50 percent of your web content. There are two reasons behind this:
- To avoid duplicate content and to change the whole article.
- To improve your rank on search engines.
Keeping Your Content Original and Plagiarism-Free
As you hire a content writer, you may also need online editing services. These services may include the process of checking whether your content is duplicated or plagiarized. You could check out free plagiarism checker made available online. But be reminded that some of the checkers online have limited features. The sound advice you could consider today (if you are serious with your web business) is to use Copyscape. Copyscape is used by lots of writers worldwide. It is also used by students to assure that their dissertations or theses are not plagiarized.
Hiring Writers for Content Optimization
As mentioned earlier, you need article writing services in order to keep your website optimized with good content. A number of companies could provide you such services. You could find bloggers of hire, copywriters for hire and online writers’ groups. Hiring the said groups for your website would give you the plus of getting custom writing services—you provide them your terms in writing and they will supply you the output as instructed. However, if you think displaying the original author is an issue, you may then hire a ghostwriter. Ghostwriters for hire still opt for blog writing services and copywriting services, but with the bonus of accepting the fact that their names will not be posted along with their written articles.
A Solo Start Is Acceptable
If you think you are not prepared to outsource your content to a provider of an article writing service, you may have to write on your own for the time being. There are tutorials, guidelines, and tips on article writing. The available sources will give you the advantage of saving money in looking for writers.
If you don’t have a good knack in writing, you may hire one of the best providers of content writing services is iPresence Business Solutions. They’ve been in the business for over 10 years. Check out their website at www.ipresencebizsolutions.com. They offer monthly promos and discounts to their loyal customers. You may also find them on Facebook at https://www.facebook.com/iPresenceBusinessSolutions. They announce special discounts that can only be seen on their fan page.
iPresence Digital Marketing, Inc.
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