Things to Consider When Looking for a Great Web Content Writer

It could not be emphasized more how important a high quality and unique web content is. Thus, it is really necessary to look for a great and persuasive web content writer if you have numerous blogs and websites. As you know, your blog or website can only drive significant traffic if you regularly post quality content. This will eventually result to a high ranking in search engines.

In 2013, Plato Web Design recognized 10 writers as the best in providing high quality content. They are Kristi Hines, Eric T. Wagner, Selena Larson, Jeff Goins, Jeremy Girard, J Maureen Henderson, Gregory Ciotti, Paul Gillin, Jake Rocheleau, and Ilya Pozin. You may be thinking what make these writers the best. For sure, they have most, if not all, of the qualities of a good web content writer listed below.

Knows How to Write Relevant and Valuable Content

Relevance and value are directly related to the quality of an article. What then makes an article relevant and valuable? Well, it should be able to deliver what the client wants. The articles must be about the client. If it is a company, then the articles must discuss about the products or services and other offerings. When this is achieved, web content writing becomes successful in its purpose of effective marketing.

Knows How to Write Concise Content

A web content writer is definitely one of the best, if he or she considers what the readers want. It is the 21^st century, and people are bombarded with information from the Web. According to Jakob Nielsen’s Alertbox, only 16% of Internet users read web pages. The rest, they just scan. This makes it even harder to win their attention. Thus, presenting information in a concise manner is crucial. Gone are the days when novel-like articles are valued. Today, articles need to be direct to the point and have to present facts correctly. There are the reliable providers, such as iPresence Business Solutions, that offer concise content writing services.

Knows How to Manage Web Contents

Today, clients are looking for writers who are also able to do other tasks, such as web content management. Before, there is a need for a web content specialist to do such task. Today, however, a writer or anyone who knows about content management software does not need any specialist.

Does Not Write to Impress

There is no place for creative writing in business. So, a great web content writer knows how to write using plain English language. What people want is to get satisfied in what they are looking for on the Web. For example, if they are looking for a cheap hotel, the web content writer will search “cheap hotel”.

Can Organize Information and Details

The title and the first paragraphs can grab the attention of the readers. Thus, it is crucial that the title summarizes the whole article. It tells the readers what to expect from the article. Information and other details are presented in an organized manner, like according to category or separated in paragraphs.

With these qualities, you can definitely find a great web content writer. However, these are all qualities that anyone can claim. You can only prove the truth when the writer is already working for you. And, you can prove that it’s great when the content succeeds in driving traffic to your blogs and websites.

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iPresence Digital Marketing, Inc.

Leader in Digital Marketing at iPresence Digital Marketing, Inc.

We has been helping SMEs build their online presence, drive traffic to our clients' websites, optimize conversion, and free up more time for our clients and their family through our internet marketing services.