In writing a content strategy, you begin by making sure that you have a planned and organized content. You need to ensure that your content is cohesive and easy to read and understand. That is why coming up with an outline is just as important as writing the content itself. Here are some tips to write a content strategy effectively.
Content Planning and Outlining
In writing a content strategy, you should always begin with a purpose. Try to answer these questions:
- Who is your target audience?
- What message are you trying to spread or share?
- What do you want to achieve with the content you are sharing?
You would like to get the attention of your intended readers. The message you are spreading would depend on the type of content you are writing.
Are you writing homepage content or writing content for a webpage? A web page usually contains facts and information, if it’s for a company for example, your content will most likely be the company profile, services they offer and maybe career opportunities, to name a few.
If you are writing content for a small business website, then your content shall be focused on marketing the products or services that the company offers. This is similar to content writing for a website.
If you are writing content for a brochure, the information is precise and limited. You need to highlight the information, and maybe add some images to make the brochure stand out.
Content writing for a blog would most likely contain your personal experiences and even opinion on the events, places or food that you have tried, to name a few. It might also necessary some personal diatribes that your readers can relate to.
Content writing for a product would entail sharing information about what the product does and any benefits that one can get from using it. It is similar to writing content for a small business website, but you will be focusing on a product instead of the entire business catalog.
In writing a content strategy, your aim is always to be informative. The information highlighted in your content would depend on what message you are trying to spread. If you are writing content for a small business website or content writing for a product, your purpose would be to introduce the product to prospective buyers.
When you write your content, indicate the benefits of the product and emphasize why the product is better than other brands. In this regard, you would like to get more customers to buy the product. The increased sale is what you want to achieve.
Gathering Information and Researching
As previously mentioned, your aim in writing a content strategy is to be informational. In this regard, you need to make sure that you are sharing information, and not just hearsay or opinions. This is where research comes in.
The internet is a vast resource of information that you can easily access. Make sure that the information is reliable and factual. Check the resources and references in the articles that you will be using for your content.
For example, if you are writing content for a product, say a shampoo, make sure that if you write that the shampoo can prevent dandruff, cite the scientific data gathered, and the source of such data. It would be catastrophic to writing a content strategy where your information is flawed and can be debunked due to inaccuracy. As much as possible, avoid referring to Wikipedia for your data source.
Aside from gathering scientific data if possible, it would be a good approach in writing a content strategy if you can gather opinions from users of the shampoo, for example. This way, you get firsthand information from actual users and find out whether they recommend the product or not.
You can also try the product and see the results yourself. This way, the readers will not just be bombarded by scientific jargons or data that they may not understand. They’re hearing them from actual people who’ve had firsthand experience.
Write Your Content Creatively
In writing a content strategy, you don’t just dump the data or other information you have gathered. You need to present them in a nice and neat package that your readers can understand and relate to. People are susceptible to those who they feel can relate to them. Avoid using words that are difficult to understand, such as jargons or technical terms, or highfalutin words. You need to keep your readers engaged in the content so that they keep coming back to read more of what you have written.
In conclusion, follow these steps in effectively writing a content strategy:
- Choose a topic depending on your purpose in writing.
- Gather information and do research.
- Creatively write your content and keep engaging your readers.
At any rate, a writing strategy is important. There might be times that you will encounter a roadblock in writing. Should you need help, iPresence Business Solutions has a team of expert writers that can help with writing a content strategy. Take advantage of our nearly two decades of experience in the content writing industry.