Before writing and publishing web content articles, we should always reflect on the question – what does Google consider quality content? This is critical because the content quality is, most of the time, being taken for granted in online marketing and blog writing. Even the famous search engine site Google is strict when it comes to quality of articles. According to Bill Faeth of Inbound Marketing Agents, Google has its way how to check the content quality of a website.
Google Is the Top Online Search Engine
Google has always been the world’s primary search engine. Hence, it is not surprising that we should always think about the question, “What does Google consider quality content?” in creating our blog sites.
According to Content Marketing Institute, Google is the biggest name when it comes to search, overpowering AOL, Bing and Yahoo. Because it is the most dominant search engine, it is also the best venue to send more traffic to your blog sites or websites.
Because of this dominance, all websites and blog owners are aiming to be on the top in the search list of Google. In this way, more traffic will be generated to their websites or blog sites. Google, however, has its criteria in ranking sites. The primary standard is that of quality content. So, how does Google judge quality content?
The following are some of the best practices and answers to the questions, especially in the field of online marketing. Now, what does Google consider quality content?
Complete and Well-rounded Content
The content of your article should cover all the needed information that your audience has to know about the topic or your products and services as a company. The content should not naturally focus on keywords just to drive traffic to your website. This is how to identify low-quality content – if the content is full of keywords and has no substance anymore. The content should be able to explain comprehensively the content clusters and the topic areas related to the keywords. You should make your content more relevant to your audience.
Another way on how to create quality content is to use words that the general public can understand. Google has always looked at the readability of the texts in your content – how difficult or easy it is to read and understand.
If your words or texts are simple and can be understood by non-specialist readers, then it can be categorized as good. It is one of the factors that befit the answer to the infamous question: What does Google consider quality content? Your web content should be straight-forward.
To further show the answer on what is content quality assurance, there should be fewer advertisers on your page. Although you are conducting online marketing, your content should not be flooded with advertisers. In this way, your audience can focus well on the content of your article.
Incorporate Great Images
Putting images to your online marketing article is also taken into consideration as a response to “What does Google consider quality content?” The presence of images is favored by Google since it makes the page more appealing to the audience. The marketing belief can also attribute that viewers are visual. If your website is attractive, it is likely that many people will visit it.
Interaction with the Audience
Google favors contents that involve the audience. Feedback from the audience, based on your article, manifests clearly the answer to “What does Google consider quality content?” You have to include in your content a call to action from your audience. Let the comment about the products or services that you are promoting. Know their opinions about your web content. In effect, you can generate more visitors and traffic to your website.
Producing excellent web content is not easy especially if it involves advertising or marketing. You have to know the tricks and strategy so that Google will qualify your content as worthy of its rank. This is the reason why most companies avail of writing services from groups or individuals that offer various web content writing services. The iPresence Business Solutions, for one, has experts who know very well the answer to “What does Google consider quality content?” and who can produce top quality web contents.