Quality and quantity of content writing is an issue among writers and online promoters. The balance between these two is always put to the test for every article an author makes.
Content writing is different from essay writing. It is not just meant to educate, but also to encourage the readers to act. An article that is published must meet two tricky issues: it must contain fresh ideas and stand the test of time.
The On-going Question
The question of quality and quantity in content writing is a never-ending debate, and both sides have convincing viewpoints. Quality in content writing calls for careful strategies of how people will read an article. Janessa Lantz of thinkgrowth.com wrote that we see the end of content writing.
Lantz views content writing as being ineffective, as people are being bombarded with too much content. If, before, social media was capable of catching everyone’s attention, it has become a different story today. This bombardment has led to articles getting fewer shares. If fewer shares are made, then why bother writing quality content?
On the other hand, Steve Rayson of buzzsumo.com stressed the importance of quantity in content writing. To emphasize his point, he made use of WordPress as his example. Based on his data, WordPress publishes more than two million new posts each day. This opposes the idea that content is nearing its end-state. For Rayson, it is the opposite. It is growing rapidly and steadily.
Automation in the Age of Information
Automation also helps in spreading content. More and more tools are being created that will help the growing desire of the public for content. Across the globe, as people are becoming more literate, the reliance on the Internet in getting the information they need is far from dead. It is very much alive and developing at a quick pace.
What Makes an Effective Content
Both Lantz and Rayson presented solid arguments regarding the merits of quality and quantity in content writing. Their ideas resulted in a dilemma, as to which one is more important. Quality speaks of timeliness. The information that an excellent article contains will be shared, not just today, but also beyond. According to Oscar Waterworth, quality and quantity of content writing will build up the image of the product, the company, and even the writer.
An article’s ability to generate attention is an absolute game-changer. As more people read articles, it will translate into a solid reputation. It is a very strong quality in digital marketing and niche-development. A good reputation means dependability.
The significance of both quality and quantity in content writing brought about issues regarding the inability of too many contents to attract attention and the importance of maintaining one’s visibility to get the attention of the readers. Any company or individual improves its image and product-visibility by putting in great content. iPresence Business Solutions is the authority in the area of superior content writing.
iPresence Digital Marketing, Inc.
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