Not so long ago, email was used very seldom that we barely receive emails all day. It was then exciting when you receive a notification that an email pinged into your inbox after waiting for how many hours, with every item being read thoroughly. Maybe, this time back then, almost any time at all days of the week was the best time to send an email newsletter. Gone are those days. Now, email inboxes are overflowing and the number of unread ones is constantly piling.
That is why it has become a struggle, nowadays, for businesses and marketers to capture their clients’ and prospects customers’ attention, and pin-pointing the ideal time to send an email newsletter. While it is important to come up with a perfectly catchy headline and make the best offer, the perfect timing to send an email newsletter is still one of the key elements to increase open rates.
To get most of the email newsletters, choosing a “send” time is very crucial to get your audience open them.
Wordstream has come up with a list of tips to determine an ideal time to send an email:
- Daytime vs. Nighttime. Who wants to work after work? None, of course. No one wants to read an email after their work time is over, or during wee hours of the night. And you know, no one would want to receive an email newsletter, when they’re asleep.
- Mondays Are a Big No. Everybody hates Mondays. Avoid this day of the week in sending an email. Why? It’s the first day of the week, you go in the office with a new handful of workload and a huge pile of emails received over the weekend.
- Midweek Days Are It. They are said to be the best days of the week: Tuesdays, Wednesdays, and Thursday. You might want to avoid the Monday madness and the “Thank God, it’s Friday” feels.
- Weekends. Avoid the weekends. It is the most probable time that your receivers would want to do anything but work-related. They might be running errands, out for an adventure, or just simply want to take a break from work. Therefore, it is the last time you should consider to send an email newsletter.
- Mid–Day of the Mid-week. It is tried-and-true that this traditional approach is effective. You avoid adding to the pile of unread email at the start of the shift, so there’s a higher chance that it will get noticed and opened.
What Is the Ideal Time for Your Audience?
The points enlisted above are known to be widely accepted and the best practice advise by a wide array of industries’ email marketing community. But don’t ignore the fact that understanding your demographics is the single most important thing in choosing a “send” time.
What are their habits? What are their schedules? What time zone are they in? When do they want to receive an email newsletter? All these and some more important questions need to be considered to successfully determine an ideal time to send an email blast.
Send (Send, and Send), Analyze and Determine
After considering all of the mentioned above, carefully handpick sets of day and time combinations to test. Then, send out email newsletter at these sets of days and time for a number of weeks, so you can determine which is the most viable.
With the data in hand, tested and proven, you will now be able to determine the ideal time to send an email newsletter.
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