Why target a specific audience to help make your website successful? Here’s another big question, how many articles have you seen this month about “5 Tricks to Boost Your Content Marketing Strategy” and “Top 10 Useful Tools for Content Marketing?” Surely, you must have read tons of these articles just for this month alone. You might have also written your share of it, right? Yes, we are all sick of it.
Why Is Target Audience Important in Writing
There are some information online that are worth repeating because they haveSocialvalue such as these how-to/list/easy-tip articles. But, we have seen a lot of web content that is just rewritten and fewer, only to see them being lost in the crowd. Now, why target a specific audience? This is because more often than not, online readers do not stop when you post content. Within minutes, a bunch of new content will already have covered your article.
Do Not Waste an Opportunity
When writing content, you do not want to lose any opportunity to reach more people who are interested in web content. Why target a specific audience? Here are some answers. The articles that did not get lost in the crowd and continued to generate targeted traffic for months after being posted online had these qualities:
- They put something new to their audience, and
- They were created for a specific target audience for a website.
In this article, we are going to focus on the second quality; why knowing your target audience is important. Often, it is connected to the first one.
Come Up With Stories That Are New to the Readers
It does not mean that you think of a new topic altogether. It merely implies putting together a different and unique point of view. Identifying your target audience is an excellent opportunity to write new stuff. You may ask, why target a specific audience when you are always writing about one topic like search engine ranking or web design? You are wrong. Working on one subject matter does not mean you cannot apply your knowledge to a new target market.
An Example of a Niche Article Online
Sara McGuire of Venngage infographics strictly works in infographic design and Internet marketing. But in January, the blogger conducted a study on the subject of Creepypasta. It is about horror stories that have become viral on the Internet. Why target a specific audience in writing Creepypasta? Nobody had come up with a similar study like this blog site about Creepypasta and also made an infographic about it.
The result: The users who are searching for that keyword find themselves on McGuire’s page.
Start From Broad to Narrow
One way to determine your topics is to start first with a broad subject, then narrow it down until you get to a particular niche. How exactly do you start wide when marketing a target audience? Gather a lot of possible topics by using content curation. Let’s assume that you choose to write about 15 lead generated how-to posts meant for online marketers, and you want to curate it. You see one of those posts talk about a sports apparel company as their example. It is an opportunity, wherein you find a subculture of sports apparel aficionados. Now, your next write-up is about how to make exciting videos of sportswear that would be beneficial for marketers, small businesses, and collectors alike.
Small but Targeted Audience Means More Traffic
After the study of Creepypasta, the author published the content. It consistently ranks in the top 10 most viewed post on their site within just a month that it became live. Whenever a reader checks out this particular post, they also see the infographics that have been added.
Why target a specific audience?
It is because there is a strong need to compete your content with those content that already has a large following.
This idea also applies to the content that will be published in the future. Simply put, identifying a targeted audience and creating content for such audience that has less content is more likely to generate high traffic to your site.
If the content you create for a niche target audience does not usually get a lot of written materials, make the most of it. Write actionable and valuable content, something that your audience will refer to again and again.
Again, why target a specific audience?
It’s because you want the majority of your traffic to be solid leads.
However, putting in an interesting post once in a while can attract new traffic and increase over time. What’s more, you can still be able to make it relevant to the product or service of your website.
Perform Some Leg Work of Your Own
Why target a specific audience for your current content marketing strategy? If you merely want to write an article, publish, and then leave it to drown into the unknown, it is not the right way to go. But if reaching further has always been part of your content strategy, you already know that all your articles need a boost at the start.
One way of doing this is by compiling a list of contacts for various sites in that niche that you can get in touch with. Aside from small websites, larger news sites will also consider writing about niche content because it is new to their eyes.
Why Knowing Your Target Audience Is Important
In general, less people are more likely to search for keywords that are related to your topic compared to a more popular topic. Therefore, make sure that your target audience lands on your page. Why target a specific audience? You see, counting social shares is not enough when measuring the performance of your content. Social shares are considered to be vanity metrics. You can measure how well your content is doing is by counting its backlinks.
Sometimes, it is best to give yourself a break from what you are writing regularly. It helps your content stay fresh. Reaching out to a new group of target market can be beneficial to your business.
Use our article writing service so you are assured that someone who knows how to write for a specific audience will take care of all your content writing needs. We have been in the content writing business since 2001. Our decades worth of experience have taught us how to master our craft to our customers’ complete satisfaction. Hire our content writers today!
iPresence Digital Marketing, Inc.
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