The world’s economy has been continuously evolving to satisfy two things: the needs and the demand. When a need arises, the market tries to look for a way to fulfill it. Whenever people are clamoring or are into a hype, the market takes advantage of the opportunity to meet the demand. This is becoming more complex as time goes by, and like everything and everyone else, it is increasingly challenging to keep up.
This poses a huge challenge for people in the business to stay relevant and competitive. Being successful in the business today not only asks us to sell an excellent product; but also to provide excellent customer service, to continuously innovate, and to expand our staff as needed or demanded. This trend is challenging, especially when funds are low, or we are limited with skills or time.
However, the good news is that getting the right skill set and time to focus on essential and relevant matters concerning a business is now within one’s reach. One can now drop the unnecessary resources-eating processes included in business expansions and marketing campaign rollouts. You can now solicit the help of people who have the right skills and gets the job done straightforward minus the hassles of regular employment. Enter, the freelancers.
Why are freelancers essential in today’s economy?
Who are Freelancers?
In most cases, freelancers are people who have enriched themselves (in their best effort to learn, or from their extensive working experience) in a specific niche or skill of focus. In knowing that they already distanced themselves from working in a routine-based, 9-5 jobs, gives their potential clients a sense of confidence and authority when it comes to delivering an output. Normally, freelancers already know how to position themselves in their niche/industry enough to successfully market themselves and their services.
Freelancers are becoming more than just a “hot trend” in today’s economy. They are now essentials, especially that businesses are navigating the digital world. The online realm is a vast and technical place where the potential is great, but becoming successful is not a one-time big event as it should be sustainable.
As the matter of fact, freelancers are born of the success potential of working in a digital environment. It empowers the working class to enhance their skills more and to understand their potential clients’ behavior and needs. This makes the perfect formula for finding success in business.
Why Hire Freelancers?
I don’t intend to create a stir; sort of employees vs. freelancers. But let’s derive the value of freelancers from the perspective of their edge and position in the market.
They have substantial, even extensive experience.
Most freelancers needed their backgrounds and experience to market themselves well to their potential clients since they don’t have anyone else doing it for them. Having an extensive portfolio definitely gives an edge to a freelancer over his competitors.
They have the innate drive to succeed.
Of course, others must have had this drive, but freelancers have the grit and motivation to succeed in the niche they love and the industry they respect. Most freelancers are excited about challenges since they know it’s the only means to grow their experience and strengthen their personalities.
They rely on their own resources and strengths.
There’s no one else to do the marketing and hiring for freelancers, so one must know how to put himself in a position of credibility and expertise. This means having to rely on your resources to highlight and much better, to improve your skills and strengths.
They are innovative and think “out-of-the-box.”
Most businesses or people hire freelancers for fresher perspectives over their projects. Working with someone who thinks beyond the norm could produce edgier ideas and put the spotlight on grey areas that one may have missed.
They are usually less stressed.
Not having to deal with co-workers, everyday commute (for remote freelancers), and other energy-sapping corporate-related activities will help lessen the workload of most freelancers. This helps them be more efficient and productive with their tasks to deliver better quality outputs.
Final Thoughts
Freelancers are usually the ones who work with clients who have special short term projects that need their specific skills. You can now solicit the services of freelance architects, interior designers, computer programmers, writers, digital marketers, social media managers, consultants, lawyers, researchers, customer service representatives, virtual assistants, and the list goes on.
Freelancing is the field of the brave, the bold, the skilled, and the competent. Its value is defined by freelancers filling the gaps in the market that only an extensive experience and a focused attitude can only deliver. Why are freelancers essential? This is because they are foreseen to withstand the market deviations and will continue to stay relevant and attuned regardless of niche or profession.
Jonah Madrigallos
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