Online marketing is only as effective as the keywords that a web content master uses. While Google keyword trends are aplenty through many SEO tools, choosing what is effective can be a little trickier.
Some keywords may reflect a good number of impressions on your website, but can it convert and drive sales? Sealing the deal is the primary purpose of any marketing plan.
If you want to attract customers who are ready and capable of buying your product, you have to think the way they think and use their language through extensive keyword research and analysis.
Google Keyword Trends’ Benchmark
There are a lot of companies who top in the Google trend search in just about every industry. Take the time to see what your competitors are doing right through environmental scanning.
When you have gathered enough information in your research for Google keyword trends, test it by buying a campaign yourself and by recording the impressions and conversions it has made.
Use this information to measure the effectiveness of your campaign. Keep improving and refining your keyword suggestions until you hit your targets.
Remember, while keyword search volume is excellent, being searchable is not enough. What matters is always the conversion into sales.
Keywords are marketing investments that should have an equivalent return. You have to be able to define a reasonable amount of return on your investment to know if your campaign is worth continuing or not.
Reel-in Ready Buyers
If you have done your research on Google keyword trends, then you have observed, by now, that there is a language usage discrepancy between those who are just merely online window shopping versus those who are ready to buy your product. Those who are online window shopping tend to be very vague and general with their search keywords.
On the other hand, those who are ready to buy tend to be more specific and zeroed-in. They even provide locations. This is where long-tail keywords come in.
Long-tail keywords are one of the Google keyword trends among customers who no longer need to be convinced to buy products because they already know what they want and are ready to pay for it. They will be specific with the brand, make, and size of the product that they want, and are just looking for the best price and delivery options for it.
Long-tail keywords tend to be more specific, so the demand for it is lower, thereby, lowering its cost. There is even a higher chance of getting organic searches for it, as well.
If you are wondering how to get new keyword ideas, give long-tail keywords a shot. Without the right keywords, your well-written online content can only take you so far.
Want to hit the bull’s eye and never miss your sales target ever again? Research on Google keyword trends for your website, or just sit back, relax and let iPresence Digital Marketing, Inc. handle all your keyword research needs. We will not only provide general and long-tail keywords, but we will also suggest a title for every main keyword. Now, that’s online marketing made easy!