People often look to the seasons when they search for specific things, like scarves for autumn. Another example is for themed items – Christmas decorations, and other items associated with Christmas are often available in December, but hard to find the rest of the year. Like with retail, seasons affect the internet. This is where seasonal keywords come to play. Seasonal keywords – as the name suggests – are keywords related to holidays that you could use as tags to help boost clicks and bring internet traffic to your website.
Here are a few ways to help use seasonal keywords on your site.
Use Google Trends
In case you didn’t know, Google has a website dedicated to popular trends and keywords. This is the perfect place to go for when you’re doing research for the best keywords to boost internet traffic. You can also choose to see what’s trending in different countries, and set parameters for what kinds of trends you want (i.e. Science and Technology, Politics, Entertainment, etc.)
Use Google Adwords’ Keyword Planner
When you have a keyword in mind, but find it too broad, this tool from Google’s Adwords service is a great help. It helps break down potential keywords to other more popular, or more specific keywords that would better fit the niche of what you want to do. This works great with Google Trends – find a keyword that you want to work with, and use the tool to break it down.
Use Ubersuggest’s Word Cloud
Ubersuggest is a site that helps search for the best possible keywords for search engine optimization. The Word Cloud feature compiles a selection of keywords into a collage, with the biggest word/phrase being the most popular trend, and the others serving as options for tags.
Content Creation
When writing your post, always remember to make it relevant to the topic. If you satisfy people with what you write on the topic you choose to have, you’ll definitely have them coming back for your future posts. With the keywords in hand, you know what to do.
When to Post Your Content
Once you have the right keywords for your post along with your piece, when do you post it? Google Trends, also has a tool that identifies internet usage patterns of keywords leading up to special events – everything is a click away from you. You can even study the trend patterns from up to five years ago.
Plan Special Content in Advance
The great thing about seasonal content revolving around holidays is that you pretty much know when they happen. You can start preparing your posts a couple of months ahead, researching on the best seasonal keywords, to avoid cramming for content.
In conclusion, we can say that seasonal keywords are great tools to use to get more visitors. You can even find ways to work with different seasonal keywords throughout the year, thus improving search engine optimization for you all year long. For relevant content for your website, the people at iPresence Business Solutions are a great team who work great with keywords for up-to-date content that’s sure to be trending on the internet.
iPresence Digital Marketing, Inc.
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