It is a fact that keyword density in SEO remains an integral factor in achieving high ranking and getting more traffic to a particular web page. The search engine ranking algorithm has been continually updated with the development of Google’s Panda, Penguin, and Hummingbird. If you want your blog to be at the top, you must have relevant knowledge in keyword density. You can also adopt a number of smart keyword density tips which are explained below.
Understanding Keyword Density
What is keyword density? Keyword density is the number of times your primary keyword appears in your content compared to the total number of words in your article. Understanding keyword density is a relevant aspect in SEO which plays a big role in high search rankings and driving traffic to your web page.
Ideal Keyword Density
SEO and content marketing professionals recommend that the optimal keyword density is 1-3%. To calculate the keyword density in SEO, you simply divide the number of times a keyword appears in your document by the total word count, then multiply the result by 100 to know the percentage. Let’s say you have a 500-word article and you want your keyword to appear five times:
(5/500) * 100 = 1% (your keyword density is 1%).
Keyword Density Analysis
To get good results, you need to understand that inserting your desired keyword in your article isn’t enough. You should also know the difference between “keyword stuffing” and have the appropriate keyword density in SEO. Inserting your desired keyword as much as you can in your article without considering your readers will get you nowhere. The smart tip here is to know your readers and keep their interests first. The use of Latent Semantic Indexing (LSI) keywords – secondary words or phrases to back up your main keyword – has been proven to be effective.
Choosing the Right Keyword
There are smart methods in order for your blog to rank higher in search engines. An effective keyword strategy is using multi-word phrases or long-tail keywords. They give a lot of benefits to search marketers – they’re more targeted and show more intent, plus, your article will get ranking for a bunch of desired and personalized terms.
Putting Your Keywords at the Right Places
This is an important tip you cannot afford to miss in dealing with keyword density in SEO. The primary keyword must be found in your blog title. You can put the rest of your secondary keywords in the body, or you can embed them in your subheadings. Placing your keywords in headings gives search engines an idea of what your article is all about. Spreading your keywords uniformly and genuinely throughout your content will get more traffic and will ensure premium reading experience.
Being aware of your keyword density means your web page will be of high relevance, your blog will enjoy strong keyword presence, and loyal readers will keep on coming. Indeed, understanding the importance of keyword density in SEO is an effective way to taking your blog to the top.
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iPresence Digital Marketing, Inc.
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