Have you ever been in a situation where your boss asked you to compare Facebooks ads and Instagram ads? Before you begin to draft your answer, let us discuss some marketing basics to lay down a proper context. Successful advertising of products, services and brands depends on how a marketing campaign effectively reached your target customers. That is a fundamental truth that applies to both traditional and internet marketing.
Getting to Know More About Facebook and Instagram Users
Recent statistics show that 1.86-billion people are now using Facebook. That is a remarkable number of individuals to reach out! Instagram has 600-million users as of December 2016. These figures are important information to consider when looking at the comparative advantages of Facebooks ads and Instagram ads.
Bear in mind that Instagram is a photo-sharing app and service commonly used in camera-equipped smartphones. Instagram allows sharing of pictures and videos among the users of the app, including other sharing apps like Facebook. Although sharing is possible in the Instagram app itself, users share their pictures or videos on Facebook because it could reach even those who don’t use Instagram.
When it comes to advertising, comparison of Facebook ads and Instagram ads is not just about how much the service would cost. It is more about understanding your marketing campaign’s target audience. Instagram users are mostly photography enthusiasts – people who love “selfies” more than a cup of coffee.
Average Facebook users love sharing the latest news, trivial and funny videos or photos, and the things they do and are interested in doing. Given this basic information about your target audience’s behavior, you will have an idea which of the two social media platforms is more appropriate for your marketing campaign.
How Do I Place Advertisement on Facebook and Instagram?
You may learn how to place an ad on Facebook Business’ page. Instagram is almost seamlessly interfaced with Facebook, and there are three available tools that you can use to create your ads – ‘Ad Creation’, ‘Power Editor’ or ‘Facebook Ads API’.
These tools are used in creating ads both for Facebook and Instagram. You need to learn these tools to find out which one is better for your needs. Facebook Business says you will need four things to create your ad:
- Your business goals or the reason you are running the ad
- An idea who you want to reach
- The duration of your ad and how much are you willing to spend
- Photos or videos that would be used in your ad
Facebook and Instagram Offers Customized Advertisement Budget
Facebook Business says the cost of your ad could be customized based on your objectives and needs. Depending on your target size and who they are (market segment), they could offer you advert auctions to place your ad. If, for instance, you have a budget of $50, they could offer you $1 each for 50 targets. You will learn more about advert auctions in the tutorials found on Facebook Business’ website. The tools would teach you various considerations in generating the ads, and that would help you compare Facebook ads and Instagram ads when it comes to cost.
Other things to consider in shifting to online marketing channels:
- The salaries of your staff and manager to do internet marketing
- Fees for the use of Facebook and Instagram services
- Photos, Videos and Graphics production fees
- Content production fees
- Other incidental fees
After 25 years, 3 billion people are now enjoying access to the internet. Thus, marketing campaign organizers are shifting towards social media platforms to achieve their goal of reaching out to more people and the right market segment. So, if you think you have understood the fundamental factors of internet-based advertising, you are now ready to compare Facebook ads and Instagram ads regarding their effectiveness.
Do not delay your action – “strike while the iron is hot” as they say. These types of internet ads could boost your business instantly, so do it! There is a whole innovation to reach the wider range of audiences out there, and your business would surely reap handsome profits. If you need help to craft attractive ads for your business, check out iPresence Business Solutions’ content writing services today!