Having a website for your business is a great way to attract potential customers and convert them into actual ones. However, there are certain principles of web design that you have to consider first. This is where web design elements enter the picture.
When was the last time you encountered a website that seemed off? Rather than entice, these sites can deter potential customers. Here are some web design tips on how to effectively use web design elements from digital marketing agency WebpageFX.
1. Clean and Modern Overall Layout and Design
One of the essential web design elements, a layout that is clean and modern trumps an old, outdated look for any website.
2. Consistent Color Scheme and Web Design Elements
Be sure that the colors and graphics used are appealing, while not compromising branding. Choose more muted colors and graphics over flashy ones that may appear too busy.
3. Fast Loading Time
Loading time can be slowed down by certain web design elements, such as large graphics. Aim for a website that loads in three seconds so you won’t lose traffic and potential customers.
4. User-Friendly Navigation
One sure way on how to attract visitors to your website is to have easy-to-navigate pages. Nothing is more annoying than not being able to find what you’re looking for quickly.
Be sure to plan out how users will interact with your site and determine what they’ll potentially need, such as a search bar.
5. Transparency in Pricing Information
When creating a business site, it’s recommended to be transparent in pricing information. That way, visitors who are conducting research or comparing rates can easily access what they need.
6. Straightforward Offers
If you offer certain perks on your site, be sure to be upfront about them. Avoid having sneaky and overcomplicated offers that will just cause visitors’ frustration.
7. Good Balance of Ads
If your website has ads, be sure they would not take the attention away from the site itself or make it difficult to access the information the visitors need.
8. Easy-to-Read Content for Everyone
When choosing content for your site, be sure to use language that everyone can understand since not everyone who visits your site may realize industry-specific or technical terms.
9. Accommodating and Compassionate Tone
Be sure that your site uses a service-oriented and welcoming tone to convince customers that you care about their needs.
10. Having the Right Number of Calls to Action
Having too many calls to action can be annoying and confusing. Rather than bombard visitors with requests for personal information, find a way to entice them to contact when they are ready.
Ready to turn your website dreams into reality? Figuring out how to efficiently use web design elements in your site can be tricky, iPresence Digital Marketing, Inc. can guide you through the process.
With almost two decades of creating well-designed websites that fulfill a specific purpose, we assure you that your site will look good and meet your goals in no time.