Web design has changed drastically but significantly over the years. It is important that while you keep your websites beautiful, you also make sure that it is fully functional. Avoid focusing too much on creating visually pleasing but non-converting websites.
It doesn’t matter if your site’s design is basic as long as it converts well. There is no point of having a well-crafted site if you cannot get any leads. If you want to increase your site’s conversion rate, you will need to avoid the following website design mistakes.
1. Web Design Carousel Sliders
Carousel sliders are extremely popular in the web design industry today. Many websites use carousel sliders because they help maximize screen space. With this feature, you can show off a wide range of options to your audiences.
While it looks great and appears as a very functional add-on to a site’s homepage, the slider doesn’t contribute to the conversion rate. Experts like Peep Laja says that websites do not need this type of slider. It is recommended to use a long-form type of homepage to share information, pictures and other types of content.
2. Missing Social Media Buttons
Social media sharing buttons are essential to any website’s success. It is one of the best ways to promote content. It would be a major disappointment, especially for readers, if they do not find a social media button to share your content. Make sure to include these buttons in your website design.
In positioning social media buttons, you need to avoid creating too much clutter on a page. Placing the buttons on the wrong part of a page is one of the biggest website design fails that you must totally avoid.
3. Website Speed
According to TruConversion, websites should load within two to three seconds. If a site has a slow speed, it could lose tons of revenue. Professionals explain that slow websites convert low because it has a higher bounce rate compared to fast ones. Readers will switch to a new site if a page loads longer than expected.
Pages with heavy website design elements, like carousel sliders often have a slow loading time. In order to maintain a good speed, you may need to take a look at the website’s coding structure. Bloated codes often cause the poor performance of a site.
Improving the speed alone by 400 milliseconds can significantly improve the site’s traffic and ROI. You can monitor the speed of your site by using tools, like the PageSpeed Insight of Google. You do not even need to use in-depth website design techniques to understand Google’s tool.
4. Missing Opt-Ins
“Opt-in pop-ups” is a website design feature that helps boost the site’s conversion. It helps grow the number of followers. Don’t forget to use effective call-to-actions in the opt-ins. There are free list building tools, such as AddThis where you can customize the opt-in pop-up you want to the website.
Avoid these four website design mistakes so you can create a fantastic site that earns you high revenue. Better yet, you should get in touch with professionals to help you with your site instead. Our team at iPresence Business Solutions provides high-quality web design services. With our help, you can finally have the website you need for your business!