How To Apply SEO On An Image?

I regularly join discussions on giant Internet Marketing forums. My fellow Black Hat World member raised a question on how he can apply search engine optimization or SEO on an image. He did not deliberately say that he wanted to be found on Google Images but that’s one of the goals, if not the only goal, of applying SEO on images.
Here’s the original question raised by James:

Source: Click here.
Here’s what I replied:
James, I’ll share with you what I do to my clients’ Google News-approved websites as far as SEOing an image is concerned.
An image has several properties. I apply SEO on these four image properties.
James, I’ll share with you what I do to my clients’ Google News-approved websites as far as SEOing an image is concerned.
An image has several properties. I apply SEO on these four image properties.
1. FILENAME– The filename of the image must be the same as the title of the post or page. For example, if the title of my post is “How to Apply SEO on an Image”, that’s the exact and same filename I indicate to the image. If more than one image is involved, I do it this way:

How to Apply SEO on an Image 1.jpg
How to Apply SEO on an Image 2.jpg

2. TITLE– If you’re using WordPress, you’ll see the Image Properties window when you insert an image, either in the body of the post or as a Featured Image. I also write “How to Apply SEO on an Image” in the TITLE property.
3. ALT TEXT – I also put “How to Apply SEO on an Image” in the ALT TEXT property. I do this so that a descriptive text will appear if, for some technical reason, the image does not show.
4. META DESCRIPTION – I am using WordPress SEO by Yoast plugin in my clients’ WordPress websites. Whatever I write in the META DESCRIPTION box of that plugin, that’s the same description I paste in the image’s META DESCRIPTION property.
Note that my main keyword is on the post’s or page’s title and meta description already. I do all these things so that my clients’ websites can be seen on Google Images as well.

Source: Click here.
So, if you happen to stumble upon this blog and you’ve been doing this SEO technique for awhile already, please share us your experience. I’ll be more than happy to answer your questions.

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iPresence Digital Marketing, Inc.

Leader in Content Writing at iPresence Digital Marketing, Inc.

We has been helping SMEs build their online presence, drive traffic to our clients' websites, optimize conversion, and free up more time for our clients and their family through our internet marketing services.

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